Consistently framing Diversity & Inclusion in our business context has enabled us at RATIONAL to adopt a broad, holistic approach to the topic. This is creating a new kind of awareness and pronounced openness across all levels to actively engage in further cultural change. Michael Stuber facilitates this process with his critical view, strategic vision and with a convenient style all of which helps us to progress significantly. It is also a real pleasure working with him.
The Propelling Performance Principle: Systemic D&I value creation
Diversity & Inclusion is more than a colourful collection of topics—it is a strategic value creation process. When individual differences are actively appreciated and consciously included, diversity becomes a powerful performance driver.
“When it comes to people, it should not be ‘regardless of’ which particularities they bring to the table, but ‘with regard to’ – for diversity makes the difference.” Michael Stuber
While some focus on the risk of conflict, forward-looking companies recognise the opportunity to combine strengths and perspectives. Our Propelling Performance Principle ensures that D&I actually adds value.
For Diversity is not the goal, but the starting point. Differences must be recognised, valued, and consciously combined. Concepts like equal treatment or colour-blindness often miss their mark in this respect.
Openness and inclusiveness as key success factors
Diversity only thrives where openness dominates —individually, within teams, and in the corporate culture. But mindset alone is not enough. Inclusive behaviour is crucial: in collaboration, leadership, and processes. Inclusiveness is the practical continuation of open-mindedness.
All or nothing: why fragmentation falls short
The Propelling Performance Principle only works as a whole. Isolated diversity initiatives cannot create positive holistic impact. Our integrated approach connects dimensions, moving beyond group-specific efforts. Systematically leveraging individual potential benefits everyone—organisations and people alike.
ENGINEERING D&I.
Related topics
Further Reading
Diversity targets are not sufficient
Keynote on the Propelling Performance Principle at the Cologne Business School
How D&I has to change to become a value-chain
Our Website on the benefits of DE&I
Long version of this website DE&I, the Propelling Performance Principle