From the very beginning: D&I Research in Europe

Practical studies and secondary research were a necessity for the initial development of D&I. A handy overview of these studies today provides insights into the findings of more than 15 years.

When Diversity & Inclusion represented a new approach to make the most of differences, fundamental questions had to be clarified. For many companies, some of these question still remain open, including:

  • Is the topic as relevant and applicable in Europe as it was in its country of origin, the USA?
  • What environmental conditions and changes prevail for a productive use of diversity here?
  • What approaches are companies taking to address and integrate the issues, and what progress and added value does this bring?

Depending on the business model and strategy, companies may have further questions about the business case, the communication of D&I or the complex implementation.

Innovative topics: Always ahead of the trend

Research curiosity naturally leads to questions of trends and consequently to innovations. This is reflected in many of the topics that European Diversity has covered with studies over the years. For example, the first practical study in 2002 dealt with an assessment of the current status of diversity management in Europe (2004 for Germany). Further study projects examined new focal points such as Diversity Marketing (2002), Work-Life Balance (2006), or Diversity in HR Marketing (2007).

“D&I facts are the best remedy for echo chambers and research helps against stagnation.” Michael Stuber

In subsequent years, content analyses were carried out to determine how companies communicated the topic of D&I in their reporting, how they organised it and which approaches they considered innovative. All studies provided valuable knowledge advantages and impulses for new practical approaches.

Methods: As much global knowledge as possible, as little replication as necessary

While trend topics can be easily identified in the context of practical and scientific contacts, the question for research itself is how to proceed from there. We have always endeavoured to launch our own studies (primary research) only if the field in question was not sufficiently covered. Otherwise, we rely on the evaluation of existing research results (secondary research). Our most important methods include:

  • Practical studies using expert surveys and benchmarking of individual companies
  • Content analyses of corporate communication or marketing
  • Meta-studies of international research (e.g. on the added value of Diversity & Inclusion, on Gender Diversity, on Unconscious Biases or on value creation with D&I)

Data Foundation: When success is not a coincidence, but a system

Our longstanding focus on research has also led to our public education work on D&I (newsletters, lectures) and, above all, our consulting work being based on reliable findings whenever possible: ENGINEERING D&I.

Further Reading

Summary: 15 Years of D&I Research
Study: The European Comparison for the German Diversity Day 2017 (German)


  • de