D&I enhances marketing and sales performance

Nowhere is the business value of Diversity & Inclusion more visible than where revenue is generated. Yet in many organisations, diversity—and especially inclusion—remains underrated and underused in marketing. Rather than reflecting diverse market realities, campaigns often rely on stereotypical ideals to target an assumed mass market.

“Traditional mass marketing is one giant bias.” Michael Stuber

Whether in B2C or B2B, those who truly understand the values of diverse customer groups achieve greater impact. Our D&I approach in marketing and sales translates social diversity into commercial success—going far beyond colourful imagery.

Our studies, concepts and publications have identified three key levers for market engagement through D&I:

Diversity as a theme – a visible signal for full-market reach.
Openness as a value – a brand value that resonates with modern target groups.
Inclusion as a mechanism – nuanced targeting without clichés.

Like other core business functions, marketing and sales must challenge legacy assumptions and routines. A D&I perspective is often the shortest route to fresh insight and untapped potential.

ENGINEERING D&I.

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Michael has been a key enabler to organise our DEI journey. His experience and expertise combined with a very clear way of expressing his thoughts and recommendations have been highly valuable to define our DEI strategy and action plans as well as to prepare for senior management meetings. His investment in getting to know our organization and our HR processes allowed him to leverage the existing processes as ground foundations for further actions and define additional tailormade DEI initiatives. His interactions with senior management, through interviews, individual coaching or management trainings, were very relevant and impactful. It has been a pleasure working alongside with Michael over several months on diversity, equity and inclusion topics.

UBS | Group Diversity, Director Research, 08/2007

The expertise of European Diversity Research & Consulting led to the creation of valuable products, with which our employees can be informed about Diversity and learn of successful implementation examples.

Symantec | Fernando Serpa, Global Manager Diversity and Inclusion, Symantec (Januar 2005), 01/2005

As part of our Global Diversity strategy, Symantec has created diversity councils led by a local Diversity champion at our sites throughout Europe. mi.st European Diversity Consulting has assisted us in preparing and carrying out successful work meetings with our local partners while effectively acknowledging European and national specifics. mi.st European Diversity Consulting has shown professionalism, expertise and responsiveness to our diversity needs and has contributed to the success of our diversity initiative in Europe.

RWE | Alison Chappell, Chief Diversity Officer, 2008

European Diversity brought many important strengths to our programme of Diversity focus groups and workshops. Particularly important to us were their depth of experience in the German market; their ability to offer seamless service across Germany, the UK and Central Europe; the thought leadership offered by Michael Stuber as programme leader, and the fact that all aspects of the programme were closely managed by Michael himself, ensuring quality and consistency.

Stryker | Alysoun Sturt-Scobie, HR-Manager EMEA, 2009

Michael Stuber is always proactive and supportive. He drives through initiatives and delivers material and ideas within agreed timelines. He also shows a careful and respectful understanding/ need to work within corporate budget constraints. He is consistent in the way that he demonstrates commitment to a project and offers sound objective advice in order for companies to understand how to win over the key stakeholders.

Elite MediaNet | Marketing Team, 08/2010

The Diversity marketing approach provided by European Diversity Research & Consulting represented the ideal support in order to adapt our products beyond clichéd measures for new target groups. Through professional consulting the Diversity experts helped us prepare offers for new segments that support our growth.

Commerzbank | Uwe Tschäge, Dpty President of the Supervisory Board, 2013

We have known Michael Stuber as an knowledgable and engaged Diversity expert for years. Due to his experience and personality also had the pleasure to have him as a moderated of very hetereogeneous panels - with great success.

IKEA Deutschland | Franka Johne, HR Expert Retention Management, 04/2014

Understanding the specific needs of a company and align D&I with the corporate strategy and culture are strengths of Michael Stuber. We are grateful about the pragmatic as well as inspiring collaboration and value the competent, flexible and constructive consulting services of European Diversity.

Arup Ireland | D&I Team, 10/2017

Michael Stuber worked with us at Arup Ireland to review our current D&I programme. We found Michael to be insightful, organised and very knowledgeable. Michael’s great strength lies in his face-to-face communication skills and his ability to communicate complex D&I topics to any audience. Michael is able to quickly pick up on themes and underlying issues that may be more difficult for those working ‘in the business’ to see. His findings acted as a catalyst to the next step of our D&I journey.

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