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Inhalt

Diversity Marketing

Issues and Activities

  • Diversity marketing approach #1 Differences: Developing the market extensively by consciously utilising differences of consumers
  • Diversity marketing approach #2 p c: Working the market by target groups, consciously avoiding (or breaking) stereotypes
  • Diversity marketing #3 Value-based: Developing the whole market in an open (-minded) way, so that a diversity customer base will be (implicitly) reached

Approaches and Value-Added

  • Analysing the current marketing of an organisation through the Diversity lens
  • Highlighting the diversity of (potential) customers or vendors as well as other external stakeholders
  • Workshops Marketing Diversity – Diversity Marketing
  • Developing target group or dealer brochures
  • Training sales staff (and after-sales people, customer relationship staff etc.)


Schnellzugriff